Everyone is talking about Product Led Growth nowadays and most of those folks subscribe to the school of thought that it is one irreversible shift which is here to stay. …

This is one thing that I have learned in building software for both consumers and enterprises alike, that all great software products are essentially self-serve. …

When you talk about BROs and tech in the same sentence, the first thing that comes to your mind is group of 20 something pair-programming, women marginalising, silicon-valleyish nerdy guys. But thats not the same BROs I am talking about here. I’m talking about B.R.Os, …

Monolith systems are dead and extinct as the software development world looks at the new dawn of cloud-native applications. The doomslaying technological meteors which led to the death of programming status quo dinosaurs or legacy paradigms of complex monolith systems are none other than ‘Rapidly evolving customer needs and new…

There are 1000s of new products launched everyday built by single developer working from a small underlit dormroom or shipped by motivated teams working from their shiny open floor offices. When the rubber of your product hits the brutal asphalt of the road. …

Blogging has been the main strategic weapon for the marketing teams across companies irrespective of size. Whip up a blog, keep posting SEO friendly blogs talking about your struggles and insights and watch the traffic roll in. It was a pretty straightforward playbook. …

You know why all those users who visit your age but don’t convert. There is a high degree of probability that your product is simply Fucking Boring ! Nobody likes boring things. Its not just enough to solve the problem. …

Every Business wants to have more and more leads, which can convert to new customers. But is your business finding it hard to generate the amount of leads you think you need? Are the leads that your website is generating lack the quality? Many businesses resort to non effective means…

Usual sequence goes like this. You build stuff and then try to figure out distribution and then monetisation. This is totally a fucked up approach. Internet is filled with so much clutter that it has become increasingly hard to break through the noise and reach to your customers. In this…